Discover why you should go for SGAI
We have listed the benefits of our Server-Guided Ad Insertion solution and explain why you should adapt your ad monetization strategies. Embrace the power of Client-Side Ad Insertion (CSAI) and Server-Side Ad Insertion (SSAI) with SGAI.
01
Replay and Long Manifest compliant
The main content manifest remains separate from the ad manifest, with ads played by a separate player. This means that the SGAI solution doesn’t need to process the manifest, which can be 8, 10, 24 hours long. From Multi-Hour Manifests to Ultra Low-Latency Protocols, AdBlendr is poised to enhance your streaming experience.
02
Higher STR with Dynamic Ad Calls
Specifically for VOD, the call from AdBlendr to the ad server is only done when the user is reaching the ad break, even if it is 2 hours after the beginning of the VOD content. This means that the calls to the ad server will show to the customer the reality of its ad inventory, and the STR will be at a much higher level than with SSAI.
03
Revolutionary Advertising Formats
Introducing cutting-edge non-linear advertising formats like L-shape, Squeeze-back, Double-boxes, and Overlay, providing unparalleled creativity and engagement for advertisers. With our innovative AdBlendr platform, ad sales teams can now design ad formats and layouts without worrying about technical constraints.
04
Easy Upscaling with Manifest Caching
Experience unprecedented scalability as the CDN now returns the manifest EVEN for all users in the delivery chain. With this implementation, there’s no longer a need to discuss scaling issues linked to the ad insertion part. If your CDN functions as a real CDN, it will seamlessly scale to meet demand!
05
Reliability & efficient Content Delivery
The ad system is no more on the critical path of the end-user video delivery chain, so there is no impact on scalability. AdBlendr also reduces computing requirements, is cost-effective, and reduces complexity in client decisioning logic.al costs
06
No SCTE markers? No problem!
As the interstitials are inserted by our “Marker Inserter”, the ad insertion solution is independent of ad markers. No need to have the main stream equipped necessarily with SCTE-35. For Live events for example, the SGAI solution can then give the interface to decide when to insert an Ad Break. Of course, if equipped with SCTE-35, our solution can follow the SCTE-35 markers to insert the interstitials at their position.
07
Built-in Player Navigation Restriction
Seamlessly control viewer interaction by standardizing Player Behavior, Including hiding controls and disabling skip options. With SGAI using interstitials, you can ensure immersive ad viewing experiences that maximize engagement and drive results.
08
Ad Control and Encoding Flexibility
AdBlendr seamlessly transcodes ad creatives into HLS. Enjoy consistent quality across channels and content profiles, regardless of Codec variations. With SGAI, you can deliver engaging ads in any format, effortlessly elevating your viewer experience.
09
Flexible Tracking & Enhanced Insights
Our SGAI enable client-side tracking thanks to its partnership with video players. The trackers are not standardized by HLS, but we have made an implementation to have client-side ad tracking and will have server-side ad tracking as well in the future.