AdBlendr is our groundbreaking solution built to transform ad insertion for the broadcast and streaming industry. AdBlendr delivers next-generation Server-Guided Ad Insertion (SGAI) technology, enabling seamless, dynamic advertising across all multimedia platforms. As the first end-to-end SGAI product available globally, AdBlendr empowers content providers and platforms to unlock new monetization opportunities, maximize ad fill-rates, and boost advertising revenue. Join the future of streaming monetization and broadcast advertising with AdBlendr – where innovation meets performance.
Adapting to the Ad Insertion Technology of the future
Server-Guided Ad Insertion, abbreviated as SGAI, seamlessly integrates the best of both Server-Side Ad Insertion (SSAI) and Client-Side Ad Insertion (CSAI) methodologies. By harnessing the power of Ad Insertion Platform’s Ad Proxy solution and the redefined architecture of the complete chain, SGAI ensures a flawless targeted ad insertion experience while maintaining optimal latency levels. This fusion of technologies enables content providers to deliver targeted advertisements with unprecedented accuracy, maximizing revenue potential without compromising viewer experience.
Allows multi-hours long manifest for replay or start over features
Replay & Long Manifest Compliant
Reduced computing requirements, minimizing resource consumption and operational costs
Reducing costs & Improving reliability
WHy is sgai disrupting the industry?
AdBlendr is set to disrupt the streaming and OTT industry by providing content providers and advertisers with a comprehensive solution for maximizing revenue and engagement.
How does Server-Guided Ad Insertion
(SGAI) actually work?
To help illustrate how Server-Guided Ad Insertion (SGAI) works, we’ve simplified the end-to-end process in the diagram below. AdBlendr is composed of two key components. The first is the AdBlendr Marker Inserter, which is responsible for inserting “interstitials” directly into the manifest. For optimal performance and reliability, we recommend sending the output manifest from the packager directly to the CDN. This provides a fallback source to ensure uninterrupted content delivery. Additionally, a secondary Marker Inserter can be deployed to create a redundant layer of interstitial insertion, further enhancing system resilience.
The second core component—the actual AdBlendr—is called by the video player on the client-side. Its primary role is to deliver the content or playlist to be played precisely at the interstitial insertion points. This intelligent module communicates directly with one or multiple ad servers to request and assemble the appropriate ad pod, which is then returned and played by the video player. Built on our advanced ad proxy technology, this solution supports a wide range of powerful features, including volume split, device split, promotion management, ad bumpers, and more. Moreover, AdBlendr empowers customers with full control over ad routing rules, enabling them to optimize the use of their entire ad inventory for maximum flexibility and monetization.
